A TREE
Typeface, branding, graphics.
I find inspiration from the trees in a park near my home in New York City and I am also inspired by the festivity of Christmas. Here I’m expressing the natural emotions with green shades. Playfully, I added the park to my typefaces with a touch of Minecraft style, using irregular rectangles to echo the artistic sense of the oak trees I’ve observed. I aim to bring the digital green to life, imagining we're all in the park, as trees.
Typeface
For the branding,
I embraced the idea of each person being like a tree in a community park. At the core of the identity is the vibrant yellow logo proudly stating "A TREE." This serves as a visual reminder that, akin to trees in a park, everyone plays a crucial role in the community, working with energy that might not always be visible.
